AI is definitely making waves in email marketing. While lots of email marketing tools are using it to boost their features, we haven’t seen a tool that’s built entirely from scratch with AI as its superpower. Having said that, some leading platforms have already integrated Gen AI to supercharge features like personalization, automation, and understanding customer data. Here are a few notable examples:
AI-Enhanced Email Marketing Tools
3. Mailchimp
Mailchimp is a widely popular email marketing platform that incorporates AI to enhance its functionalities. Key AI features include:
- GPT-Powered Emails: Generates emails using GPT with a single-line prompt quickly and efficiently.
- AI-Powered Creative Assistant: Instantly creates on-brand custom designs and templates using your website’s data.
- Customer Journey Builder: Uses generative AI to create and optimize personalized customer journeys.
- Advanced Recommendations & Analytics: Provides AI-powered recommendations and in-depth insights to refine email strategies.
- Product Recommendations: AI suggests products to individual users based on their past behavior.
2. Brevo (formerly Sendinblue)
Brevo is an all-in-one marketing platform that integrates AI to enhance email marketing and other communication channels. Key AI features include:
- AI-Powered Content Generation: AI assists in generating engaging email content, reducing the time spent on content creation.
- Behavior Analysis and Send Time Optimization: Brevo’s AI analyzes recipient behavior to optimize email send times, increasing the likelihood of engagement.
- Dynamic Content Personalization: Leverages AI to offer dynamic content personalization, significantly improving conversion rates.
- Marketing Automation: AI automates workflows based on user behavior and triggers.
ActiveCampaign is renowned for its robust marketing automation and CRM capabilities, enhanced with AI features:
- Dynamic Content Creation: Generates dynamic content tailored to individual user preferences and behaviors, enhancing email campaign personalization.
- AI BrandKit: Customizes AI-powered email templates to match your brand identity using your website and company information.
- Advanced Marketing Automation: Utilizes AI to create sophisticated marketing automation workflows, enabling complex email sequences based on user behavior.
- Customer Journey Mapping: AI maps out customer journeys by analyzing interactions and predicting future actions.
4. MailerLite
MailerLite focuses on simplicity and ease of use, incorporating AI features to enhance its functionality:
- AI-Driven Content Suggestions: Offers an AI email writer that generates content ideas and drafts based on user prompts, streamlining the content creation process.
- Design with AI: Integrates Canva integration to bring AI-generated images directly into MailerLite.
- Automated A/B Testing: Employs AI to automate A/B testing, optimizing email elements for better performance without manual intervention.
- Segmentation and Targeting: Uses AI to segment audiences based on behavior and preferences, allowing for more targeted and effective campaigns.
These powerful AI tools are set to redefine your email outreach results. If you’re eager to explore more AI tools that can save you time and boost your productivity, book your complimentary 30-minute AI Learning Session today. We’ll help you identify at least 5 game-changing AI tools you can put to use right away.
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Disclaimer: We’re not affiliated with any of these tools and don’t get paid for recommending them. We explore new AI tools every week and wanted to share our favorites with you.