Do plumbers and plumbing companies need SEO?

Let’s say someone has a plumbing issue in their house and is looking for a plumbing company to solve it immediately. How do you reach out to this potential customer or how does the customer reach out to you? 

In such situations, all other forms of marketing take a backseat and the customer looks online for a plumber or a plumbing company in the area, mostly finding a business in the top few search results. 

Essentially, optimizing your website ensures that it is working round the clock to get you more customers because when people are searching for plumbing services, they will find your website.

It becomes important that through a proper SEO campaign, you rank in the top searches to stand a chance to convert him/her into a customer for your business. Think of Search Engine Optimization as a process of improving your website’s rank on search engines for relevant keywords.

Given the intense competition in the plumbing business, it becomes really important for you to rank well on search engines. In absence of a SEO strategy, your competitors may do better than you in identifying opportunities in SEO and beat you in search rankings. 

So if you are someone who is looking to grow and attract more customers, you and your plumbing business need SEO.

seo services for plumbers

Size of your plumbing business DOES NOT MATTER

SEO is for everyone in the plumbing industry.

A lot of people make a mistake when they assume that SEO is only useful for big companies or companies that have a large marketing budget. 

This is simply not true.

In fact, search engine optimization helps create a level playing field for everyone and the smartest participants in this race are sure to reap the benefits of doing it.

When you rank high enough in the search results, let’s say in the top 3-5 results for the right keywords, it means that you’ve made it easier for people to find you. 

Think of all the people harangued by leaky faucets, poor plumbing or clogged pipes looking for solutions and plumbing expertise in the United States. If you reach a good rank, these people will be able to reach you.
 
Search engine optimization for Plumbing Companies helps create a level playing field for businesses to compete for customers who come looking for you or plumbing solutions, through search engine results.    

search engine ranking

How quickly can you improve your search engine ranking

SEO campaigns are not built in a day.

The primary search engine optimization for a website is something that anyone can do with a little research of their own. They will witness a temporary improvement in the search engine ranking. However, be wary that anything that you do may give you temporary results but you will gradually see a decline in your rankings again. 

This is because SEO at leisure cannot compete with sustained SEO by a digital marketing agency.

For a sustained top ranking in the search engine results, you should hire a digital marketing agency like SocioSquares with expertise in driving SEO campaigns for Plumbers. 

But if you are looking for a timeline, in the past we have been able to significantly increase organic traffic in 3 months for our clients’ website, following the top Google Algorithm practices. To find out how, read here.

We are relentless in our pursuit of giving the best SEO services for our clients. We track the SEO campaign, implement industry standards and incorporate new tactics regularly. You get analytics and performance reports of the SEO campaigns, as we seek to continuously improve the success rate of each of our campaigns.

local seo for plumbers

Importance of Local SEO for Plumbers

When people are in need of local plumbing services, they will usually search online for a plumbing business nearby.


Top ranking in search results

seo for plumbers


If you are not on the first few pages of the search results, chances are that people may never find out about your business. They may even hire someone else ranking for keywords like plumbing services.

keyword ranking in seo

Ranking for keywords

Not everyone looking for a plumber or plumbing company is using the same keywords. 
Through analytics reports we determine the top ranking keywords for the plumbing industry in the geographically relevant locations to your business. Once our experts pull out a list of these keywords we filter them for relevancy and ensure that your business is ranking well for these relevant keywords.

Finding the right keywords

However, search ranking isn’t everything. Your website needs to rank for the right keywords. If your website ranks high for keywords that do not capture what your business is all about, then in all likelihood you will not benefit from such site traffic. 

Let’s understand this with an example.

Imagine you are a plumber or plumbing business based out of Philadelphia and you wish to optimise your website. After SEO if you are ranking low for ‘plumbing services in Philadelphia’ and ‘plumbers in Philadelphia’ but ranking high for an obscure keyword like ‘types of pipes’, you are missing out on a lot of local customers from Philadelphia. 

Through Local SEO for Plumbers, your website content will target the local searches and improve your local search ranking. Local SEO is cost effective if done well and can give your business a lot of traffic and leads.

Optimising your website for SEO

The essence of SEO is relevancy and credibility and SocioSquares can help you make your website more relevant and credible.

How do we do this?

For starters, we make sure the content on your website is optimised using the best SEO practices for the industry. This includes steps like keyword research, using analytics for tracking, a sound content strategy and off-site optimisation.

Optimising the source code

We ensure that your website is fast and easily accessible, not just to the end user but also to search engines themselves. Websites that are well coded are easily found by search engines and will be reflected in the search engine results. We do this by embedding codes in your webpage for tracking visitors, helping search engines crawl to all the pages of your website and index all your web pages easily.

Improving accessibility

Once we have optimized the source code for search engines, we take a look at factors like loading time of your website and accessibility from various devices and operating systems. Mobile devices are one of the most popular choices when it comes to searching something online. Sadly, very few websites pay attention to mobile optimization.

Navigation and loading time

Users will mostly skip or bounce off of a website with a high loading time, even if it has been optimised for content and has an appealing user interface. Even if the website navigation is confusing or too complicated, you may see a drop in visitors. Increasingly, people are looking for effortless navigation and every additional second they spend on your site trying to figure out how to do something, you are perhaps losing a customer.

Navigation and loading time

Google My Business

We also create and update your Google My Business profile to reflect the latest information about your business like name, address and contact details. 

Your Google My Business listing can include the following and more:

Name of your business
Where you are located
Contact information/Phone number(s)
Website(s) links to your business
Business category
Operating hours of your business
Images etc.

Creating a Google My Business profile helps put authentic information about your business online so customers can trust the source of the information. 
Not only does the customer gain information about your business but you too can benefit from the insights and analytics offered by Google My Business, regarding your customers.

Backlinks

SEO does not end at optimizing your website for the search engines. You will need off-page SEO to get high quality backlinks from other high ranking websites. Backlinks are nothing but links on other authoritative websites that direct users to your website. 

We can help you with backlinks from quality and relevant websites using techniques like 

Guest Posting
Quality Content
Outreach
Broken Link Building
Skyscraper Technique 

You can read more about these techniques here and understand how we use backlinks to help significantly improve your rank on search engines. We also recommend the smart use of internal linking for SEO. Throughout this blog we have referred to articles from our blogs that are relevant to the topic that is being discussed to add more value for the reader. This helps reduce the bounce rate but overdoing it has the exact opposite effect. 
SEO is not a one time quick fix and results are not seen overnight. We recommend site audits to all our clients at regular intervals and continuous performance evaluation on the basis of the SEO analytics. 
We study analytics reports to determine the source of traffic (whether it is organic or through paid search), time spent on each page, bounce rate and most popular content among visitors. This helps us to continuously improve your website in terms of SEO.

Content writing for your website SEO

A key aspect of the SEO Service for Plumbers is the creation of relevant, shareable and SEO ready content. When it comes to writing for SEO, relevant content is really important. Keywords will bring traffic to your website but it is relevant content that will keep them there. 
We understand the importance of creating relevant and crisp content for your website. SocioSquares will help you write authoritative and relevant content in the form of blogs, articles, Q&As etc so your website becomes a credible source of information on plumbing and plumbing services. 
Even writing long and boring paragraphs can make your website visitors weary. So how do you write for SEO? The more relevant your content is to user queries, the better.

Keywords that rank

While we have already discussed what content works well for your website, SocioSquares also ensures we avoid doing things that could affect your website’s reputation. For instance, practices like adding generic keyword heavy content or trying to write irrelevant content will affect your ranking on search engines. 

plumbing seo keywords

Avoid stuffing keywords

Stuffing your content with keywords without adding value to the customer is a practice to be avoided at all costs. Our team will integrate keywords within meaningful content so that the right traffic is directed to your website.

plumbing website design

Building your brand

The short term goal of our SEO strategy is to ensure that your website has the best SEO in the plumbing industry and that you are ranking in the top searches made for plumbing companies. This will help you get website traffic and leads that can be converted into loyal customers for your brand.

Digital Marketing with SocioSquares

Apart from our SEO services, we offer complete guidance to get your brand to go digital and exploit the potential of digital marketing. 

In a sense we help your brand reach its target audience through digital marketing. Our digital marketing solutions are always unique to your industry and always aligned with your business goals. We leverage our expertise in website building, PPC (pay-per-click), search engine marketing (SEM), social media marketing (SMM) and search engine optimization (SEO) to get the best results for your business. 

We are always on top of the current market trends and we maintain the best industry standards when it comes to digital marketing. Here’s what our customers had to say about our digital marketing services :
“A creative team that communicates really well! With their help, we are growing our social media presence!”

Andrea Hill
 Marketing Manager, 1877FloorGuy

“Rav and SocioSquares team did a great job of setting up and getting our google account for advertising up and running smoothly. It is very easy and the response from customers was terrific. If you need this type of service, please be sure to contact Rav.”

Denis McDonald
President, Fiber Clean

Plumbing SEO with SocioSquares

seo for plumbing companies


At SocioSquares we believe that there is more to SEO than just bringing more people to your website. Our long term goal is always to increase brand awareness and establish your brand as a credible name in the industry. 
We have helped plumbing companies and businesses use SEO to reach more people. Our SEO plans help businesses generate a lot of relevant traffic, increase brand awareness and prove to be a great return on investment.
SocioSquares makes SEO plans that can help Plumbers with on-page and off-page SEO, so you can rank at the top of relevant search results. 
Schedule a consultation with our SEO experts and we will be happy to tailor our SEO plans to meet your goals and budget.

For a free SEO proposal or a quick chat about your business and its SEO requirements, get in touch.

seo for plumbers

We are your digital marketing partner who’s got you covered,
no matter what your brand needs. Or wants.

Teamwork that’ll make
your dream work.

There’s one thing that our small, yet determined team is focused on: growth. Because when your business grows, so do we. Having started SocioSquares with three people and a dream, the now 70 strong team churns out quality work that yields measurable results. Over the years, we’ve worked with several companies in several sectors, but our unique expertise makes us the best digital fit for home improvement and HVAC businesses. We said it. Because it’s true!

The Digital Expertise You Need

From painters to roofers. From plumbing geniuses to siding specialists. From tilers to electricians. And everything in between. If you’re in the home improvement business, we’re the digital partners you’ve been waiting for. Partners who’ve got creativity hardwired into their DNA. Partners who are committed to one goal only: the success of your business.

Web Design and SEO

If you dream it, we’ll make it. An all-star team of writers, designers, and developers are waiting to make your web dreams a reality. And because our SEO team knows that page two is where websites go to die, they’ll super-power yours with increased visibility, authority, visitors, customers, promoters, supporters. You know, the whole deal.

Know more about our digital services

Performance Marketing

Paid marketing is so much more than just spending a few bucks and grabbing some eyeballs. It’s strategizing, planning, and optimizing your campaigns. All with one express purpose: to get your home improvement business the best, most relevant audience out there. This is what sets us apart. And it’s what will set you apart, too.

Know more about our digital services

Social Media

Social media is our playground. It’s simple. It’s powerful. It’s where our minds thrive. It’s where we tell brand stories. It’s where experiences are created and memories are born. And it’s time your home improvement business had its own beautiful story told.

Know more about our digital services
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