Even as experts in digital marketing, we at SocioSquares have found that the best way to accomplish and surpass the audacious goals we set is to experiment with different ways of generating leads until we find the combination that works best for us. But to find the winning combination for your campaign, it is important that you have a place to start. We’ve listed down 4 ways in which we managed to boost lead generation for our client, Hynes Roofing & Siding, 8 times over in just 7 months. As a full-service roofing and siding company, running an ad campaign & implementing SEO strategies for Hynes required intelligent division of resources between services based on their demand and their need in different areas around the Main Line in the Greater Philadelphia area. The 4 steps that follow helped us in curating, result-oriented lead generation strategies. Read through the steps, try some out yourself or write to firstname.lastname@example.org to get help from our team of digital marketing experts to give your business a shot in the arm.
Taking the time to set up an efficient tracking system helped us focus on the quality of leads we were receiving. The following were measures we took to track, monitor, and analyze the leads.
Additionally, we targeted specific locations where a lot of Hynes’ client base is, and to get traffic and visitors to the website, created landing pages for all of the areas where Hynes Roofing & Siding provides its many services. These area pages helped add legitimacy, especially when accompanied with pictures and accounts of work Hynes had done in the area. Potential clients could see pictures of the work Hynes had done in their area, physically visit these places (with homeowner's consent) and look at the work done or even draw inspiration from it. The targeted pages and local work for reference helped us bring new users to the website.
Google offers over 6 different formats of advertising. So far, we have dabbled with Search, Maps, LSA, and RLSA ads.Google Guaranteed or Local Service Ads (LSA) have been working wonders for us as they help give legitimacy and instill confidence in local businesses like Hynes. It helped us attract more traffic without investing as much time and money as needed for other paid search engine marketing methods.
In addition to LSA, the following steps helped us continuously improve lead generation.
We have spoken about Google Maps Optimization for Hynes before and in our experience, Google Maps Optimization has great potential to increase traffic and generate leads. We created a Google My Business profile for Hynes and listed the services offered along with a short description. Along with the detailed listing, rich in information and keywords, the following activities helped us boost Hynes’ ranking on Google Maps which helped us increase organic traffic to the website.
We updated Hynes' GMB Profile by adding targeted service areas and targeting specific services to these areas. Some relevant categories were also added to the GMB profile. 2. GMB Post Updations: We updated business posts on a weekly basis to improve the overall local SEO strategy. Updates about the brand, offers, events, products and services were our primary focus. 3. Image Optimization: We used keyword-rich alt-tags and relevant filenames for every photo used in web pages & blog posts. Geo tagging all the images used added to our optimization efforts. Having these optimized images in our blogs, on our website and in GMB posts helped homeowners find Hynes Roofing & Siding when looking for a reliable local contractor. 4. Reviews & Ratings: We used Google Reviews for our Local Search Engine Optimization to communicate expertise, authority & trust to the Google search engine. Ensuring all high-quality, positive reviews from customers were added to the listing helped improve business visibility.
5. Citation Building:We created a lot of Citation Buildings with the NAP (Name, Address & Phone Number) consistent on all online citations. This was a key factor in improving our overall ranking on Maps.
Optimizing our blogs with targeted keywords has helped increase organic traffic over the months. But a lot goes into writing, optimizing, and uploading the right blog entries.
Top 10 Blogs Post Published with Pageviews & Avg time on site for the Blogs Published in the last 7 months
Before their collaboration with SocioSquares, Hynes generated 18 leads from their online presence in August of 2020. But once we started our SEO project for them in September, the number doubled to 33 organic leads. And then doubled once again to 144 Leads in March of 2021. That’s 8 times the leads generated in just 7 months' time. Faster Results, Faster GrowthLike we said before, the perfect ad campaign requires the right mix of digital marketing activities and our expertise and experience can make this task a lot easier, and a lot faster for your company. Bring SocioSquares' perfect union of creativity and tech to your business. Fill out our contact form or write to email@example.com, and we’ll help you take your marketing to the next level with a strategy that is specially curated for you.
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