Why should a homeowner choose you over a gazillion options in the market to repair or replace their roof?
Give it a little thought. Scratch your head a little.
This is the underlying question if you want to build a successful and reputed roofing company. And the answer lies in promoting your roofing company online.
Yes, you heard it right! Today, the majority of small businesses use digital marketing to promote their products and services.
Digital marketing for roofers can be challenging at the start, but if done properly, can help you expand your clients’ base. So, here are the best 7 ways you can take advantage of to promote your roofing company online:
The most deadly sin for your roofing company: not having a dedicated website for your business. Think of your roofing company’s website as your online home base. An effective website must look professional and convey why your roofing company is the best choice in a sea of roofers.
Roofing SEO services can help drive traffic to your website and be found on search engines so that you are the #1 choice when your prospects look up roofing services on Google.
Social Media is the best way to go about promoting your business online. Not only is it simple and fun but also a great place to engage with your audience. It helps you build credibility and can get you qualified inbound leads.
Paid advertising with Google Ads and Facebook Ads can be a great way to build momentum for your website and lead generation efforts. With the help of a good roofing SEO company, you can easily get more than your typical ad investment in the business.
Email marketing is one of the best ways to engage customers, send updates about your company and services, reconnect with old clients, and introduce yourself to new leads who sign-up for your mailing list. Using email can sometimes be more directly effective to reach your audience than social media because it goes straight to a personal inbox.
GMB is a free tool that helps your roofing business to appear in Google Maps, Google Earth, and Google search. It is a mandatory requirement for local search marketing and a good place to kick start your roofing marketing campaigns!
Ask your customers for reviews on your GMB (Google My Business) page to increase your ratings and credibility on Google. Also, ask your past customers or even friends and family for referrals to keep your customers’ pipeline full.
Create fascinating videos by showing your crew’s undertaking project and making video testimonials from your customers. Then, upload the videos to YouTube and other social media channels to generate leads and to enhance your brand image.
Attract more leads, and convert more!
Working with leading local SEO for contractors can be a game-changer. Sociosquares can help your roofing business take your sales through the roof. What are you waiting for? Schedule an online consultation with us and we will get you started.
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